• Ursula James

How to Target Your Bio to Attract Your Next Speaking Engagement

How many of you are interested in public speaking, serving as an expert in your industry, presenting to conferences, etc. How many are already doing this as a career or for your employer? How many of you already have a bio they are confident in that has landed them some awesome opportunities?

The traditional biography breaks down your name, place of birth, who you are, what you do, and some of your past and current achievements.

These four tips will ensure you hit the mark and get your next request for speaking!

TIP #1- Draft your bio as if it is your resume in story form. If you are currently having a difficult time drafting your bio or revamping think about it from that aspect.

For example, you're skimming the pages of your favorite self-improvement/ development, and we all highlight that one quote or tip that stands out to us. You know that tweetable quote or statistic that you can’t wait to share on social media. Think about your bio in that way. Drop a gem before the reader gets to the end of the second paragraph.

For those of you that do not have a publicist or you’re looking to land more speaking opportunities, this is an exercise we like to do with our clients which is TIP #2 Determine your ACTIVATION WORDS. Activation words are usually related to a benchmark, feeling or description. It sparks your reader’s attention in a way that immediately initiates action.

For example: Throughout our blog and website content you will find words like: awareness, enhance, navigation, brand recognition, commitment, excellence, desire, resource, marketing, pitches, press, etc.

If you'd like to learn more about Activation Words, just send us an e-mail and we will be more than happy to meet with your company to determine what words ignite your reader and companies you are looking to work with.