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Communication in Business: Are you using the 5 C's Effectively?

A college business student interviewed me for a class project so I decided to share my responses. As I shared my insight, I thought these were great questions to ask yourself as we evaluate our businesses. How are you communicating in your business? Here are my responses:


1. How would you describe good/effective communication?

Effective communication is conveying a message and exchanging ideas with an individual or a group of people. I believe good communication is when you can have a dialogue with an individual or a group and they are listening to hear and comprehend what you are sharing.

2. How important is listening in communication?

Listening is extremely important when you are communicating. I always tell young people that are starting their career or interning that you can become the best employee simply by listening to your team and or supervisor. When we listen, we should be listening to hear NOT to respond. If you are listening to hear, you have an opportunity to effectively resolve a solution, add insight to an idea. When you are listening to respond, you are more than likely trying to only get your point across which may not relate to what the speaker is saying or only respond for self gain.

3. How do you utilize the 5 C's of communication within Pretty Couture or any of your other businesses?

As a business owner, the 5 C’s of communications is imperative to utilize for growth and improvement in your business.

Clarity- be clear and concise on your mission and value proposition. Determine what you are offering and stick with that, so you are not confusing your consumer. As you are developing your business plan, outline, operating procedures, etc. write out your value proposition until it becomes clear. Once you are confident in your message it will help you relay a strong message to your customer.

Consistency- continue sharing that message in various ways so that your consumer has familiarity with your product or service. Consistent messaging allows you (the owner) to stay focused on how you target and communicate with your consumer.

Creativity- I think this is one of my favorites. Having a background in journalism has allowed me to be creative in my business. From marketing ideas, to social media content. Allow yourself as a business owner to think outside of the box, but also use traditional forms of creativity to make your business stand out. If you are not a creative person, I would outsource this for your brand.

Content- The statement, “content is king,” holds true to bringing visibility to your business. If you are stuck not being able to create content and are just starting your business, Google and social media will give you a lot of ideas. You also want to make sure you are researching the market so you are aware of what type of content is being shared and liked. Tip: you don’t have to reinvent the wheel with content unless you have a genius idea for a super cool video you really want to produce.